The most important thing about selling is knowing where you are going and charting a course to get there. Communication from client to consultant to audience and back again is critical. Deciding how much you can spend and the returns you should expect from your marketing plan is the central theme and the work at hand.
Northern Lights offers a broad range of services as marketing consultants, many times centered on internet marketing and many times not.
Market Research
Knowing where we want to go and how to get there depends a lot on intelligence on the market, the airwaves, billboard drive-bys, cyberspace data and all the rest. We look over the competition and figure out how to get your message to your target audience.
Marketing Plans
This is a guide not an absolute because every day our target moves and that is important to remember at all times. We work together with our clients to establish the target audience first and foremost. Then we build the roadmap.
We work on the budget with you. We work on the stuff below.
Media Plans
Let's put your plans into cost-effective action. We get the numbers for you. We help you figure out which telegraph to use.
Broadcast or Cable TV?
Radio airwaves or the newspaper?
Internet spending?
Local, regional, nationwide or worldwide?
What demographic or target audience?
What's the cost-benefit analysis?
We do the work to get you the answers.
Marketing Budget Analysis
Sometimes you need to know where you've been in order to know where to go. We can help you with that.
Please Contact Us via email or phone. We love to talk about marketing.
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